Since 2015, I have been involved in the communication and promotion of businesses in both B2B and B2C markets. Throughout my career, I have gained experience in various areas of Marketing, ranging from operational to strategic levels. This has allowed me to develop a comprehensive and holistic understanding of corporate communication and business development, with a particular emphasis on online platforms and key areas such as defining valuable company offerings, content marketing, and inbound marketing.
I approach each project as a challenge and an opportunity for personal growth and improvement.
Alongside my professional pursuits, I have a keen interest in IoT, coding, and photography.
No matter the size or number of employees dedicated to communication and promotion in a company, there is a possible path to harness the power of the web and achieve desired business results for any budget and situation.
I prefer starting from the bottom, using a frugal approach to the development of a communication and promotion plan, in order to find the most appropriate solutions that integrate the most effective and sustainable strategies, tools, and content for each specific case.
First of all, it is necessary to have clear objectives and methods to achieve them. Defining a good digital strategy allows you to identify the best marketing and communication activities and manage them effectively towards the set goals.
Every company has something to give and to tell: I help businesses identify their why and communicate it to their target audience by defining the best content and formats to reach them.
The development of an editorial plan and the choice of the most suitable social networks for the type of business are as essential as creating the right content to be conveyed through them.
Online advertising is great because it is measurable.
When well thought out, structured, and executed, an online advertising campaign can achieve exceptional results.
Email is one of the most commonly used communication tools. Email marketing, when done well as part of a larger digital strategy, is one of the most effective forms of marketing overall.
In order to fully utilize the web, it is necessary to measure the results achieved with any digital marketing activity. Setting up tracking and data analysis systems, identifying the most important KPIs for each activity, and creating data analysis dashboards is essential to monitor the progress of investments in marketing and communication.
A website is a fundamental asset for every company that wants to pursue its business objectives by leveraging digital channels. The optimal structure and necessary functionalities of the platform to be developed should be studied starting from the analysis of the objectives that the company is aiming for.